Formation of the Northeast Wisconsin (NEW) News Lab
Local newsrooms are the heart of their communities. However, according to a Microsoft article, changes in digital advertising and in the way people receive their news has led to:
- A decrease in newsroom employment and fewer local stories
- An increase in digital illiteracy making some susceptible to manipulated content.
- Cyber attacks
We, along with the Community Foundation for the Fox Valley Region, are part of a new collaborative effort to help our local newsrooms address this growing crisis.
This initiative launched in May 2021 provides technology support, capacity building, and additional funding to preserve and protect journalism and local newsrooms.
Microsoft selected Northeast Wisconsin as its fifth local news pilot in the United States as part of its Journalism initiative, donating a total of $300,000 to the Northeast Wisconsin Journalism Fund, established at the Greater Green Bay Community Foundation, in partnership with the Community Foundation for the Fox Valley Region.
The region was selected in part because of a strong history of impact and collaboration by the two community foundations, local media, and TitletownTech’s partnership with the Green Bay Packers and Microsoft. As a three-year pilot effort, the community foundations are encouraging other organizations, businesses, and individuals to also make supporting local journalism an important focus.
Learn more about Microsoft's initiative to preserve and protect local newsrooms around the nation.